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Remember that politics move quickly, and people and their opinions evolve.
And you Thought Saatchi Was Evil..
June 3, 2011 · Mustapha Hamoui
Al Masry Alyawm:
A Cairo-based advertising agency has come under heavy fire for a video suggesting that one of its advertising campaigns contributed to the occurrence of the Egyptian revolution. The video, which has been circulated online, refers to a campaign created by advertising agency JWT for telecom giant Vodafone Egypt prior to the revolution.
In Lebanon’s 2005 revolution, an advertising agency was indeed “powering” the revolution. The difference is that Saatchi&Saatchi was hired to sell the revolution by designing its iconography and messages..