Beirut Spring

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The State Of Advertising In Lebanon

March 21, 2011 · Mustapha Hamoui

Ibrahim Lahoud, a veteran ad-man Laments:

We are probably the only market in the world were advertising regulations revolve around “trying” to win trophies instead of helping clients sell… […] We simply prostituted the advertising industry! And to make things worse, we’ve exported it to the Arab world! We still use women to sell wallpaper. We still use men to cheapen women. We still use children to sell milk. We still use politics, God! Politics…. to sell everything else! How low can we go?

Mon good advertising, mon droit? Read the whole thing..