Beirut To Have Levant’s First Harley Davidson Showroom

Marwan Tarraf, General Manager of Bikers Inc:

The first and only showroom in the Levant is scheduled to open in Beirut on September 24, ahead of Lebanon’s second annual HOG tour […] The 1,000-square-metre (10,764-square-foot) showroom will also include a six-station service facility with staff trained by Harley Davidson to cater to Lebanon’s estimated 800–1000 Harley owner

I always thought that Harleys are made for vast, plain countries. Lebanon is small and mountainous, and yet we have a striving community of Harely enthusiasts. Make no mistake though, this is not about mushy emotional attachments. This is all about good business. Just think of all the government contracts they’ll get from servicing the police bikes alone.

Update: I was told there’s a Harley Davidson showroom in Jordan, so the showroom is not the first in the region, but the first in the Levant.