The Curious Choice Of Language In Lebanese Billboards

Mireille has the Arabic “problem” in the back of her mind, so she goes around noting the language in random billboards in a process that she herself admitted is not scientific. Results:

Jewlery : 4 Non Arabic — 0 Arabic
Cars: 4 Non Arabic — 0 Arabic
Food: 5 Non Arabic — 8 Arabic
Fashion: 16 Non Arabic — 1 Arabic
Electronics: 5 Non Arabic — 1 Arabic
Festivities: 5 Non Arabic — 2 Arabic
Real Estate: 3 Non Arabic — 0 Arabic
Home Furniture: 2 Non Arabic — 0 Arabic
Travel: 2 Non Arabic — 0 Arabic

I agree with her observation. It’s amazing that advertisers in a “mass advertising” medium choose to use a language other than the only common denominator language (Arabic). Perhaps the marketers approach the problem more as a branding exercise, in which an association with the Arabic language is a considered a negative with their desired target. 
 
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