Soon, the Word “Darreja” Will Be Used by Marketers Everywhere.

The Word “Darreja” means, in the Lebanese dialect, “Make this a common thing”. The word, “Darrajah” on the other hand means bicycle in the “official”, usually written-only Arabic (In Lebanon we just say bicyclette).

Then, someone somewhere found a link between the two words and thought it would be a cool rallying cry for a campaign to make bicycles common in Beirut.

Fair enough. But now, it seems, people want to make the word “Darreja” itself a common thing (Irony alert), and are using it in weird contexts like in this poster to encourage the use of the Arabic Language ..

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