Crass World Cup Advertising Campaign Angers Lebanese Feminists

Nadine Moawad:

What people don’t seem to understand is that advertising not only mirrors people’s behavior. People’s behavior imitates what they see in the media as well. We reinforce images and stereotypes of any group people when we use them on billboards and TV ads. In the case of Le Mall, not only is this stereotype false of most women, it is also offensive to those of us who are constantly dismissed by men who think they own all copyrights on sports