The folks at Brofessional Review speak my mind:
it’s just too much Almaza, too much wordplay, and too much cherries topping the cake [...] you always have a date with Almaza! You are married to it! every week and at every occasion! World cup, Jeita voting, Woman’s day, Lebanese football x endless attempts, winter, summer, Valentine’s, elections, association with women silhouettes, hair color and all sorts of shapes and diagrams and icons! Almaza is just anywhere and everywhere.
The only way this can be a good marketing strategy is if their intention is to annoy people like me and get even more publicity…