Good cause. Terrible Ad.
An attractive white girl in a bikini saunters out of a swimming pool and seductively applies sun oil as she lounges. The lifeguard keeps staring and smiling at her, but when she gets a bit too tanned and turns into some horrible black creature, the lifeguard suddenly changes tack: He turns stern, prevents her from swimming and forces her to don a domestic worker’s uniform.
I get the idea for this ad. I really do. That the same girl who attracted the man immediately repulsed him when her color changed, and that is supposed to carry some deep meaning about our flawed human nature. I also understand that this is an attempt at comedy and that it should not be taken seriously. But still, here’s why the ad annoys me: Continue reading









